RBS is a forward-thinking brand, one that puts people’s personal development at the core of its business. It understands that people change over time, as does business. That’s why, they launched a brand-new approach to early careers development: graduate and intern pathways that are flexible and offer lots of opportunities to tailor career journeys to fit individual aspirations. Combining sector-first tech innovation and powerful gamification to bring to life a progressive approach to early careers development and transform student engagement.
We brought it to life in a way that was innovative, interactive and beautifully intuitive – and also a first-of-its-kind within graduate recruitment. Our ‘Find Your Path: Make it Your Own’ table used the latest object identification systems and app technologies to visualise personalised career pathways based on user actions. Its multiuser Interactive display provided the world’s most advanced set of touch capabilities, and thanks to an ultra-fast response time, it could accommodate up to four users simultaneously.
My role in this project was to create and design the interactive experience, an arcade-style game with four-player capability that’s all about reactions and interactions.
On campus, it was a great success, generating over 500 interactions, but more significantly an increase in female awareness with 45% of those visits coming from this audience group and an additional 1,000 applications compared to last year.
